By Dorcas Karuana,
In a pandemic world, unemployment rates are at an all-time high. Majority of the employers have frozen hiring to caution their businesses, while many employees have lost their jobs. Job searching in this current environment can feel like walking on a deserted path alone in the pitch black darkness of the night, you never know what to expect.

Sometimes, it can seem that you’ve done all the right things when it comes to your job search, but you still aren’t successful. Although this can be a frustrating situation, the fact of the matter is that we’re constantly competing with people that are younger, more educated and willing to work for pennies. And the longer you’re out of work, the harder it is to get back in.

But the good news is that it doesn’t have to be that way.

Now you can turn the odds in your favor.
Employers can be looking for you, not the other way around. You will no longer be told that you’re overqualified, under-qualified, have too much experience or too little.

You can set your own terms.

Some people think getting a job is about getting lucky at the right time. But do you want to leave your destiny (and your family’s) to luck? To throw CVs around and hope you get an interview? Luck is where preparation meets opportunity. We can’t control the opportunity, but we can control the preparation.

Getting a job is a skill, and like any skill, it can be improved with a system and a mentor. Here is what you can do to stand out from the crowd and get back into the workforce.

1.Know the job market. Locate and identify job market great needs that you can fill. Search out emerging industries. Grow up and lose the idea that there will be a secure job that is competitive.

2. Know your functional and industry options and employers’ needs in these areas.Pinpoint your top three positioning career focused alternatives to what you’re now doing. Find the types of organizations/Biasharas that serve that market segment.

3. Know your most marketable skills, competency, and relevant background.Create a personal brand make sure you identify and use the things that make you unique and stand out. You will outshine your competitors. Think of how you can catch the attention of the employer that will hire you.

4. Learn how to get and do well in interviews.Find three main strategies that will help expose you and penetrate the job market for the advertised and unadvertised jobs that exist. Once you have identified what you need to do it is important that you should continue to do them in a consistent way.

5. Understand how to created information about you that sells you as a solution. Make good use of the knowledge you have of the people that would be interested in you and find a way to have them see what they will be looking for in you.

6. Know how to multiply your access to those who have the power to hire.Networking can be a bit of a challenge. You may choose to building strategic relationships with people that may be in the position to hire you.

7. Name and shame the part of you that puts you down.When you find that you are putting yourself down, listen, say “Thank you for sharing,” and then keep putting one foot in front of the other to make sure that you need to keep doing what you need to do to get moving in the right direction.

8. A professionally-run job search will get you there faster. It gives you defined direction and leverage to compare, negotiate, and deal from strength.

In conclusion, try to imagine the alternative; walking blindly in the dark at the mercy of fate, now do you see why it is not wise to take the trip alone. Enlist all the people you feel can help you begin to find a way how to make a living.

Dorcas is the Head of Recruitment at Corporate Manpower East Africa.
Email: dorcas(at)

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